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Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 2 months agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
Advertisers Ride the Brakes: Sharp Drops in TV Spending Make Media Companies Vulnerable
Variety via Yahoo News· 6 months agoMedia giants spent most of 2023 looking for signs of a turnaround in advertising spending after...
International Insider: London TV Screenings; Berlin Winds Down; Fremantle Returns To Spending...
Deadline via Yahoo News· 4 months agoGood afternoon Insiders, Max Goldbart here steering you away from Berlin and towards London for the...
‘Oppenheimer’ Paid Most on National TV Ads Among 2024 Oscars Best Picture Nominees — While Three...
Variety via Yahoo News· 4 months agoChristopher Nolan’s “Oppenheimer” epic biopic — the frontrunner to win the best picture Oscar on...
Weak TV Upfront Market Has Advertisers Pushing for Pricing Rollbacks (EXCLUSIVE)
Variety via Yahoo News· 1 year agoThe bill may be coming due for continued declines in TV ratings. Advertisers are pressing for...
Fewer Ad Dollars Expected As Weak TV Upfront Nears End
Variety via Yahoo News· 12 months agoTo collect ad dollars this year, the nation’s big TV networks did something they rarely do. They...
Vivek Ramaswamy resumes 'idiotic' TV ad spending
The Independent via Yahoo News· 6 months agoIt comes after Mr Ramaswamy called TV ad spending ’idiotic’ and ‘a trick that political consultants use to bamboozle candidates who suffer from low IQ’
Eric Toledano, Olivier Nakache on Their New Comedy With Gaumont, ‘A Difficult Year,’ Where...
Variety via Yahoo News· 1 year agoEric Toledano and Olivier Nakache, the French filmmaking duo best known for their smash hit comedy...
Sales Bonanza: British TV Show Exports Fetch Record $2.25B With Finished Tape Deals Back In Fashion
Deadline via Yahoo News· 8 months agoBritish TV shows fetched a record £1.85B ($2.25B) in 2022-23, new stats reveal. Sales to streamers...
Big Streamers Hungry for Ad Dollars, but Some Commercials Prove Tough to Digest
Variety via Yahoo News· 1 year agoWelcome to one of the strangest battles in all of Hollywood’s earth-scorched streaming wars. Tune...
