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NBA signs 11-year media deals worth reported $76 bn
AFP News via Yahoo News· 6 days agoThe NBA announced 11-year global media rights deals with The Walt Disney Company, NBCUniversal and Amazon on Wednesday worth a reported $76 billion and...
How to watch the 2024 Paris Olympics Opening Ceremony today, live and in prime time
Yahoo Sports· 5 days agoET — sorry to all those watching on the West Coast, get ready to set your alarms! Every way to watch...
Paris Olympics Beat Tokyo Competition Opening, Combined Viewership On NBCU Platforms Top 32M
Deadline via Yahoo News· 2 days agoNBCUniversal’s presentation Saturday of the Paris Olympics opening on NBC, Peacock, and across key...
Olympic ad spending at record levels as streaming boom helps fuel demand
Yahoo Finance· 4 days agoOlympic ad spending has been on a tear, with Comcast's NBCUniversal (CMCSA) seeing record-breaking...
Paris Olympics broadcasters diverge on AI approach
Reuters via Yahoo News· 4 days agoComcast's NBCUniversal is diving into AI for its U.S. broadcast of the Games, including re-creating the voice of a legendary...commentating. Warner Bros....
NBC Bets Big on NBA for Streaming-Era Bounce
Variety via Yahoo News· 5 days agoThree different media companies won new 11-year rights deals with the NBA on Wednesday. Only one of them is going to radically rework its business to...
Snoop Dogg Poised to Blaze New Path at NBC’s Olympics: ‘My Preparation for Primetime Is Being Me’
Variety via Yahoo News· 4 days agoIn an Olympics telecast that NBC has packed with surprise guests and non-traditional programming...
How NBC Became the Linchpin of the NBA’s Megabucks TV Rights Deal
Variety via Yahoo News· 6 days agoA funny thing happened on the way to the forum: The NBA’s much-anticipated new TV rights deal that...
NBA Rejects Warner’s Bid to Stay in Basketball, Signs Deals With Amazon, Disney, NBCU
Variety via Yahoo News· 6 days agoThe NBA has blocked one of Warner Bros. Discovery’s last shots on the clock. The basketball league...
How Do You Solve a Problem Like Elon?
The New York Times via Yahoo News· 3 days agoLate last year, Linda Yaccarino reached out to Don Lemon’s agent with an offer. Yaccarino, the CEO of X and an advertising powerhouse who had been hired...
