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Dentsu Aims to Test VideoAmp-Backed Ad Buys Across Seven Media Companies
Variety via Yahoo News· 9 months agoAdvertisers considering new ways to measure video audiences may finally be getting a yardstick that...
Dentsu Creative launches in Malaysia
Malay Mail via Yahoo News· 2 years agoKUALA LUMPUR, Dec 13 — Dentsu Creative launched in Malaysia yesterday with its brands DentsuMB, DentsuLHS and Isobar. Dentsu Creative Malaysia will be...
‘More Than That With Gia Peppers’ Jumps from Podcast to TV With Dentsu Backing
Variety via Yahoo News· 9 months agoPeople have been able to hear Gia Peppers talk about big issues for years. Now they’ll be able to...
Advertisers Ride the Brakes: Sharp Drops in TV Spending Make Media Companies Vulnerable
Variety via Yahoo News· 5 months agoMedia giants spent most of 2023 looking for signs of a turnaround in advertising spending after...
Top Madison Avenue Media Buyers, Roku, Join Media Giants in Bid to Certify Measurement Methods
Variety via Yahoo News· 1 year agoSeven of the biggest media-buying agencies on Madison Avenue and Roku have joined a media-industry...
Allen Media Group Plans April 24 Upfront in New York
Variety via Yahoo News· 5 months agoAllen Media Group plans to hold an upfront presentation for advertisers on Wednesday, April 24, in New York City. The company plans to tout its portfolio...
Inside Allen Media Group’s Partnership with VideoAmp, One of Nielsen’s Many Competitors
Variety via Yahoo News· 6 months agoThe quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to...
TV’s Tough Upfront: More Video Rivals Will Fight For Fewer Ad Dollars
Variety via Yahoo News· 1 year agoPlenty of money will be spent on TV ads during this year’s “upfront” — but probably not enough to...
TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance
Variety via Yahoo News· 3 months agoThe day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual...
Olympic Media Rights to be Handled by Infront After Dentsu Loss – Global Bulletin
Variety via Yahoo News· 1 year agoGETTING IN FRONT OF THE COMPETITION The International Olympic Committee said on Thursday that...