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Report: Japanese carmaker Toyota set to end massive Olympic sponsorship deal
Associated Press via Yahoo News· 1 month agoVehicle manufacturer Toyota is set to end its massive sponsorship deal with the International...
Adobe's (ADBE) New Move Aids Content Creation for Enterprises
Zacks via Yahoo News· 1 month agoAdobe ADBE recently launched Adobe Express for Enterprise, which is powered by Adobe Firefly Image...
Roblox to Sell Video Ads Targeting Users 13 and Up Following Trial Testing With Walmart, Warner...
Variety via Yahoo News· 2 months agoRoblox is opening up its video ads offering to all advertisers following trial testing over the past...
TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance
Variety via Yahoo News· 3 months agoThe day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual...
Disney Testing AI That Matches ‘Mood’ of Programming to Ads
The Wrap via Yahoo News· 5 months ago"Magic Words" is in beta testing with 10 major ad agencies The post Disney Testing AI That Matches...
Advertisers Ride the Brakes: Sharp Drops in TV Spending Make Media Companies Vulnerable
Variety via Yahoo News· 6 months agoMedia giants spent most of 2023 looking for signs of a turnaround in advertising spending after...
‘Oppenheimer’ to Release in Japan Through Indie Distributor Bitters End
Variety via Yahoo News· 7 months agoIndie distributor Bitters End is to give a theatrical release in Japan to Christopher Nolan’s...
Dentsu Aims to Test VideoAmp-Backed Ad Buys Across Seven Media Companies
Variety via Yahoo News· 9 months agoAdvertisers considering new ways to measure video audiences may finally be getting a yardstick that...
‘More Than That With Gia Peppers’ Jumps from Podcast to TV With Dentsu Backing
Variety via Yahoo News· 10 months agoPeople have been able to hear Gia Peppers talk about big issues for years. Now they’ll be able to...
Warner Bros. Discovery Unveils More Centralized Ad Sales Structure
The Wrap via Yahoo News· 11 months agoDue to this new strategy, the company's entire portfolio of brands across linear and digital will be...